"We contacted Accelent Marketing for interim VP of marketing support while we searched for a permanent hire. In so doing Barbara joined our executive team and helped develop our 2005 strategic goals and a marketing plan in support of those goals. She also helped drive several critical initiatives around product messaging, positioning, packaging and pricing. In addition she also helped design the framework for our partner program, and launched some of our early PR related activities. Barbara accomplished a lot in her short time with Above All Software and we are very grateful for the contribution she made.”
Jon Temple, President and COO, Above All Software
"Barbara spent eight months with Bridgestream as our interim VP of Marketing where she added significantly to both strategy and execution. As a member of our executive team, Barbara provided valuable insight and direction for our message and product positioning to leverage industry trends and then built our communication tools and lead generation programs. She established excellent relationships with key analyst firms which have proven to be instrumental in big wins for Bridgestream. Barbara worked with amazing speed, precision, agility, and real dedication to our success; we highly recommend Accelent.”
Linda Esperance, Co-founder, VP, Bridgestream Inc.
"We needed strong corporate marketing expertise and resources quickly. Barbara and her team stepped in to assist us with strategic marketing and business planning at a pivotal time in our company's evolution. They helped us to fill a key marketing management gap and to complete critical market analysis, market validation, corporate positioning and messaging projects over a six month period. They showed a real commitment to excellence and integrated well with our team. We appreciate their contributions at Neoforma and would recommend them for similar projects in your company.”
Dan Eckert, President, Neoforma
"Barbara was extremely effective in refining our positioning and messaging and later stepped in as our interim VP of marketing. She added significant value to KnowNow in a short amount of time, assisting with strategic planning and managing program execution during an important company transition. I highly recommend Accelent Marketing.”
Michael Terner, CEO, KnowNow, Inc.
"Accelent Marketing helped us determine our go-to-market strategy and Barbara was a tremendous addition to our team as the interim VP of Marketing. She brought relevant industry knowledge and a third party perspective to the role that enabled her to be instantly effective in both strategy and execution. Barbara finalized our market positioning and messaging then successfully launched our company.”
Glenn Osaka, CEO, Reactivity, Inc.
"Barbara played a pivotal role in developing our product strategy and we benefited greatly from her industry knowledge and perspective. She managed strategic projects and introduced us to several contacts to help us grow the business. We called on her to help us with our exit strategy before Wakesoft was sold, and I look forward to working with her again.”
Shirley Foster, CEO, Wakesoft, Inc.
"Crimson's goal is to provide Extreme Client Satisfaction for our clients. The reason we work with Accelent Marketing is that we know Barbara and her team will help us fulfill our goal. She has managed several strategic engagements for us and did an exceptional job interacting with the clients, writing strategic analysis, creating detailed reports, and presenting recommendations to senior executives in the client organizations.”
Glenn Gow, President & CEO, Crimson Consulting Group, Inc.
"Barbara filled a critical gap as Interim VP for six months to launch a new product and re-launch the company. She helped with strategic planning, focus groups, positioning, messaging and managed the creation of our new corporate identity, collateral, sales presentations, demos, and the alliance marketing program. She was highly effective in this role and we appreciated her contributions.”
Chris Marino, Founder, Resonate, Inc.
"We really value the hard work and dedication that Barbara demonstrated as our interim VP of marketing for over eight months. She contributed in so many ways including changing our name, creating a category for reverse supply chain management, driving product strategy, launching the company, investigating strategic alliances, and she was a great help with fund raising. We miss her.”
Ho Kim, CEO and Founder, Kirus, Inc.
"It was a pleasure to work with Barbara; she brought a lot of energy, creativity and knowledge to Taviz as interim VP of Marketing. She supported the CEO with strategy and planning, and was highly successful in helping Taviz build a strategic relationship with the Microsoft BizTalk Server division. Barbara drove the creation of a partner portal sight, technical white paper, flash demo, collateral, a Webinar, and training programs, all in a matter of weeks.”
Amir Assar, Former VP of Business Development, Taviz Technology
"Barbara was instrumental in helping us build a successful company as our first VP of Marketing; she actually led our early strategy brainstorming on a whiteboard in the garage! She created our company and product positioning, including focus group work to validate the market. She was with us half-time for almost a year, and not only were we able to strike our initial business deal as a result of her efforts, but we also got introduced and got traction with several VCs, and have since been acquired by F5 Networks. I think Barbara is the best in her field.”
Alexander Sokolsky, co-Founder, and former CTO, uRoam, Inc.
