Applications

Accept Software

Accept Software™ is a leading provider of enterprise product planning solutions for Product Lifecycle Management (PLM) and Application Lifecycle Management (ALM). Its flagship product, Accept Planner 2™, provides an integrated, collaborative planning environment that enables companies to define market-leading product strategies, and translate those strategies into winning, tactical product plans across the entire product lifecycle. Headquartered into San Jose, California, Accept Software serves a rapidly expanding customer base including Actuate, Autodesk, and Chordiant Software. Assignment: Helped develop marketing strategy and served as a Strategic Advisory Board Member.

Agent Software

Agent Software is an innovator in delivering intelligent research solutions.  The company was founded to meet a critical market need: deliver more intelligent data to help individuals overcome research challenges.  Precision Recall is a desktop software application that takes the concept of federated search - one of the hottest areas in search today - to the next level by allowing users to quickly query, research and archive vital content all from a variety of external sources and combining it with data from the users own machine or across the enterprise.  Located in Mountain View, CA, the company was founded in 2002 is very early stage and pre-funding. Assignment:  Accelent has supported Agent Software in a strategic advisory role during its pre-funding stage and has provided input into the business plan, positioning, messaging, communication strategy, product development, user interface design, business development, investment strategy, and public relations efforts.

Bridgestream

Bridgestream™ provides a new, cost effective solution for business relationship management. Its application uniquely manages on-going user and organizational changes and provides real-time role and privilege information to enterprise systems. With Bridgestream, Fortune 5000 companies easily manage rapidly changing environments, increase productivity with real-time capabilities, decrease the cost of managing privilege information, and support regulatory compliance. The company, founded in 2000, is funded by Hummer Winblad and Outlook Ventures and headquartered in San Francisco, CA. It was acquired by Oracle in October of 2007. Assignment: Interim VP of Marketing since January 2004 with a focus on positioning, messaging, and all strategic and tactical program execution.

Brightinfo

Brightinfo.com provided solutions that powered the eMarketplace. The company's flagship product, vMerchant™, is a browser-based application that helps eMarketers attract and retain today's diverse range of customers through eMerchandising management -- a closed loop cycle of creating online branding and merchandising campaigns for products, content and services; personalizing each visitor's experience; and measuring results. BrightInfo was acquired by Annuncio in 2000 and Peoplesoft acquired Annuncio in 2001. Assignment: Interim VP of Marketing for four months to build programs to drive sales.

ECnet

ECnet™ is a global provider of collaborative supply chain solutions and management services. ECnet provides proven collaborative supply chain solutions and management expertise, a best-of-breed technology platform and a suite of services for organizations that want to rapidly integrate and streamline business processes, while optimising the exchange of information with multiple business partners. Founded in Singapore in 1995, ECnet's domain expertise in collaborative supply chain solutions spans nine countries and territories in the Asian market. Assignment: Strategic marketing project half-time over four months to re-position the company and help clarify marketing messages. Led strategic planning workshops to help build the business and operating plans.

Extricity

Extricity,™ Inc. was a provider of business-to-business (B2B) software application and infrastructure products that allow companies to manage the internal and external sharing of information and the execution of interactions among software applications and business partners over the Internet. Extricity refered to this exchange and management of information among groups of companies over the Internet as business-to-business relationship management, or B2BRM. Extricity's platform, which was based on XML, allowed diverse information systems and businesses to work together more effectively. Extricity was bought by Peregrine in 2001. Assignment: Led upgrade of Corp ID, Collateral, Web site and marketing programs for three months.

Go2ASP

Go2ASP supplies cost effective, hosted business solutions to small and medium businesses (SMB) by supplementing VAR accounting practices.  Until now, enterprise level business applications have been economically prohibitive for the $400 Billion world wide SMB IT market.  In 2004 fewer than 5% of SMBs were interested in ERP and CRM solutions.  Today however, more than 20% of SMBs intend to implement an ERP or CRM solution.  Go2Asp sees a significant opportunity to address the needs of hundreds of thousands of uniquely specialized customers by supplying scalable, hosted applications that enable accounting VARs to give SMBs the personal attention required. The company, located in Southern California, is privately held and has deep domain expertise in serving the VAR channel.  Assignment:  A two person team from Accelent provided strategic advisory services and represented the firm as interim VP of marketing to refine the business plan and model, messaging, positioning, executive summary, and investment pitch to help CEO secure first round funding.

Kirus

Kirus™, Inc. is the leading provider of dynamic, e-business applications that manage global reverse suppy chains. Its system enables manufacturers to increase profits by effectively utilizing return inventory and reducing operating costs. Kirus automates business processes, facilitates rapid information exchange, and delivers real-time visibility of data across the entire reverse supply chain. Kirus customers include Jabil Global Services, DecisionOne Corporation, uBid, and Datatech Depot. The company completed its merger with Xelus Corporation in April 2003. Assignment: Interim VP of Marketing full time for eight months to help with business strategy including company positioning, category creation and launch.

Neoforma

Neoforma is a leading supply chain managment solutions provider for the heatlhcare industry. The company delivers innovative solutions to over 1,450 hospitals and suppliers, supporting more than $8 billion in annualized transaction volume. By bringing together contract information and order data, Neoforma's integrated solution set delivers a comprehensive view of an organization's supply chain, driving significant cost savings and better decision-making for both hospitals and suppliers. Assignment: Multiple consultants supported positioning, messaging and go-to-market plans over a six month period. We also supported the CEO and VP of business development with M and A strategies and worked with the CTO and product marketing group on market validation project to research a new product opportunity. Focused on project scope, questionnaire design, and analysis.

Optiant

Optiant™ is a pioneer in the emerging market of supply chain design and optimization. Optiant's flagship software solution, the PowerChain™ suite, enables global organizations to design and configure optimal supply chains, solving real-world problems today. PowerChain determines cost-effective inventory placements and integrates supply chain strategy into sourcing and distribution processes for quantifiable results in less than ninety days. Optiant has proven that intelligent inventory policies improve customer service levels and provide rapid ROI by driving out millions of dollars of associated costs from complex supply chains. Assignment: Strategic Counsel on targeted projects in positioning, pricing, budgeting, and program development.

Participate

Participate Systems™ drives sales effectiveness for Global 2000 companies through its Participate for Sales™ solution, comprised of enterprise software and management services. Participate Systems' enterprise-grade technology captures experience-based knowledge and best practices from top sales professionals and puts this information to work for an entire sales force. Participate Systems' software can be deployed independently or integrated into portals, sales force automation tools, and other enterprise platforms. Assignment: Strategic counsel, business analysis and project planning.

PeopleSoft

PeopleSoft™ (Nasdaq: PSFT) is the world's leading provider of application software for the real-time enterprise. PeopleSoft pure internet software enables organizations to reduce costs and increase productivity by directly connecting customers, suppliers, partners and employees to business processes on-line, in real time. PeopleSoft was acquired by Oracle in 2005. Assignment: Served as Engagement Manager, on behalf of Crimson Consulting, to manage team of researchers to analyze competitive programs and strategies for Financial Management Solutions including vertical and mid-market analysis. Prepared PowerPoint and presented findings and recommendations to PeopleSoft marketing team.

Ramco Systems

Ramco is a global provider of software and services that create agile global-class business applications for a variety of enterprises. Ramco's Business Process Delivery System (BPDS) enables fast, flexible deployment and change on demand of processes and applications for maximum flexibility - so when your business changes your system changes too. Ramco Systems has offices in nine countries and over 300 customers in 1,000 locations worldwide across multiple verticals including banking, insurance, discrete and process manufacturing, aviation, SCM and logistics, retail, and more. Founded in Chennai India, the company employs over 1800 people worldwide and is publicly held. Assignment: Full-time Chief Marketing Officer from June 2006 through November of 2007. Repositioned and launched company globally and expanded US marketing operations with a focus on strategic planning, brand development, PR and analyst relations, strategic alliances, lead generation and sales support.

SkyFlow

SkyFlow™ offers a hosted ASP service, combining speech recognition with a telco-quality hosted platform. Using the SkyFlow platform, enterprises can extend their reach to mobile customers, employees and partners, and offer innovative and personalized information rich services. Applications include e-mail, stock information, location specific traffic and weather, as well as internal business applications such as Personal Information Management (PIM) and Customer Response Management (CRM). Assignment: Part-time Interim VP of marketing in directing positioning and target market analysis project over four months.